Brief
Howarth Communications are a Sydney based Public Relations consultancy that provide PR communications for a broad customer base that includes many blue chip corporate's.

Howorth Communications was engaged by AMD and Dreamworks Animation to organise a series of launch events that simultaneously took place in Shanghai, London and New York called "Jungle Dish". The concept was to showcase the creative digital technology behind the animated feature film "Madagascar".

To celebrate the success of the event, Howorth Communications wanted to provide their client with a pictorial memento in the form of a photo album.

Solutions
Originally we were asked to quote on producing four photo albums that utilised photographs taken on the night of the personalities and chic venues.

After costing up the printing of individual photos and manually laying up the images in albums we felt that the finished product would lack character compared to the events themselves.

We suggested to the client that we could design and produce a short run of digitally printed, perfect bound A4books that would have far greater impact. A quote was submitted and accepted so we got to work on the design.

Results
Using the supplied images for inspiration we created a design layout that had randomly placed images combined with some colour swatches. This picked up on the edgy urban feel of the events.

The printing was completed in house using Starwhite paper run through our Canon colour laser machine. The spreads were printed on SRA3 size paper and sent out to be perfect bound and trimmed to A4 size with a final page count of around 50 pages. The cover was finished with a gloss cellosheen to lift the appearance.

Although we had a few challenges with colour matching when printing, the postscript RIP on our machine allows us to manipulate and control the colour to achieve the best results.

Digital technology such as our Canon laser machine provides us the flexibility to produce short run work like this that was simply cost prohibitive a few years ago. We love exploring the creative possibilities of digital equipment.

Originally the quote called for four books but after seeing the sample book the order was increased to a total of eight books. Howorth Communications presented their client AMD & Dreamworks Animation with the books and they were both delighted with the final product.